Let's start with the bad news. Your email marketing database is shrinking in numbers all the time and every day that goes by, it's becoming more out of date. The good news is that we have 7 simple ways to grow your email database that you can implement right away.

Search Optimisation continues to evolve and it’s crucial to keep up to date with the updates and changes to Google Search’s ranking algorithm if you want your content to be found.  Here are 5 factors that we believe you should take into consideration:

1. Build your prospect universe

You probably have a pretty good idea who your target audience is, the size and type of company, decision maker etc. However, how complete is your picture and how effective is your lead generation?